Jones Soda Company - 2061 Words

Executive Summary Over the past two years, Jones Soda Company has successfully acquired strategic alliances with various companies in order to provide deeper and more diverse market exposure. Some of these companies include Barnes Noble, Panera Bread, and Starbucks. Since Jones does not deal in multimillion dollar advertising campaigns, this is their best way to promote their brand. By offering their wide assortment of beverages in stores and restaurants, Jones has been able to sell more to the consumer than would be at all possible on their own. In order to best continue on this route to success, the current recommendation is to acquire a strategic alliance with Applebee’s. The New Age beverage industry is relatively new†¦show more content†¦Casual dining restaurants have shown an increase in business as well, which would further increase Jones’ sales with the acquisition of the Applebee’s strategic alliance. Jones is effectively responding to their industryâ€⠄¢s threats as well. They have gone around the issues of a flooded market and limited shelf space by offering their products in unconventional locations as well as stores like Barnes Noble, Panera Bread, and Starbucks. These alliances have allowed Jones to enjoy the benefits of many more sales than they could make on their own. V. IFE Matrix Jones’ IFE shows that they performed at an average level. This is because they take full advantage of their strengths, but have done little to conquer their weaknesses. As was explained previously, Jones is great at generating and keeping the interest of their customers. Their direct to retail distribution strategy through their strategic alliances brings in phenomenal amounts of revenue. Including the customer in the design and production decisions also ensures consumer growth and loyalty as well. Jones’ internal problems mainly lie within the distribution of their product. They rely heavily on independent distributors and therefore have no strong, long term relationships with these distributors. As a result, Jones incurs high variable costs and runs in toShow MoreRelatedCompetitive Advantage Of The Company1311 Words   |  6 PagesCompetitive Advantage The company markets its unique products to youth markets which it feels are underrepresented and inadequately reached by its competitors. The company uses innovative and creative, and it effectively set Jones Soda apart from the competition. By allowing consumers to assist in package design, Jones Soda became a brand that concerned itself more with the consumer than with the actual product. This has made consumers feel more relevant, has given them a sense of ownership overRead MoreCase Study : The Coca Cola Company1568 Words   |  7 Pagesespecially in the case of products or services regularly required. It is important therefore to maintain a competitive edge so that a company can be able to maximize its products profits. The above named companies are all in the beverage industry and they offer more or less the same products. The Coca Cola company which was founded in 1851 by Asa G. Candler. Since then the company has grown internationally and is the leading soft drink supplier a nd manufacturer. Their structure complies of: They offer a varietyRead MoreSoda Stream Essay949 Words   |  4 PagesSoda Stream Embraces Water In 2010 the SodaStream Company went public with their product that would compete with all leading soda companies. The product is a home carbonation product. It is like a soda syphon. It carbonates water by adding the carbon dioxide from a pressurized cylinder to make soda water in your own kitchen. Along with this carbonation process, the product comes with over 100 kinds of syrups and flavors to make the specific soda you want. They also claim that this type of soda isRead MoreTarget Market of Honda1033 Words   |  5 PagesINTRODUCTION A  soft drink  (also called  soda,  pop,  coke[citation needed],  soda pop,  fizzy drink, or  carbonated beverage) is a  non-alcoholic beverage  that typically contains  carbonated water, a  sweetening agent, and a  flavoring agent. The sweetening agent may be  sugar,  high-fructose corn syrup, or a  sugar substitute(in the case of diet drinks). A soft drink may also contain  caffeine  or  fruit juice. Products such as  energy drinks,  Kool-Aid, and  pure juice  are not considered to be soft drinks. OtherRead MorePersonal Statement On Promoting A Group Research1321 Words   |  6 Pages Knowing that drinking Sodas have too many side effects on human body, still most of American schools and college communities are selling these types of soft drinks to the students. According to Tom Philpott in his article published in Mother Jones, he mentioned â€Å"nearly half of all public elementary schools and about 80 percent of public high schools operated under pouring rights contracts†. It’s been a serious debate during the past eras that schools shouldn’t sell sodas and junk food which areRead MorePepsico And The Soft Drink Industry1152 Words   |  5 Pages PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are pricedRead MoreTips about Investing in the Stock Market Essay1199 Words   |  5 Pagestips about investing in the stock market. The result was learning that it is best to invest in companies with products you use on a daily basis and to see the long term stock prices of those companies. With that I started coming up with a list of companies whose products are used on a daily basis (see table 1). From there I went to yahoo finance to do research on the stock prices of those companies from January 2, 2013 to January 31, 2014. I had the length of time be one year because I wantedRead MoreCoca Cola And The Market Strategy Essay1178 Words   |  5 Pages In 2013, the company introduced a new brand called Coca-Cola Life; unfortunately, it is not more than a niche for now because of its vague marketing segmentation. In 2014, the per-capita consumption of soda products declined by 25% compared to 1994. In recent years, because some developing countries such as India and Brazil are suffering from volatile economic conditions, their consumers only have limited disposable income to purchase essential goods. For this reason, the company s sales oftenRead MoreA Report On The Flight Catering Industry1571 Words   |  7 Pagesspicy foods that are suitable for heating and retain its flavor at 30,000ft. 2001/2002- by Terrorist attack flight meal effect on September 11. Airlines are starting to use plastic cutlery. Some operators - especially in the US –by cut cost peanuts and soda in favor of dropping food meal service, prompting financial suffering. (Oliver smith, 2013) In 1920, tea, coffee and sandwiches were served at imperial airways. That time in the flight the service had served by youngster boys and their weigh no moreRead MorePepsi : Pepsi And Coca Cola4144 Words   |  17 PagesOverview The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company PepsiCo, which has a New York stock exchange symbol of PEP. Including Pepsi, PepsiCo is comprised of 22 brands in the food and beverage industry. Those brands include Lay’s, Gatorade, Quaker, Doritos, and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food industry, it is a major player in the beverage industry. The beverage industry is comprised of two segments;

Stress in the Emergency Department - 2059 Words

Stress, Burnout, and Compassion Fatigue in the Emergency Department Background Nursing is a field that many enter with the intention of helping and providing care to those with mental, physical, emotional, and spiritual needs (Lombardo Eyre, 2011). Many consider nursing as their calling; yet have not prepared themselves for the emotional and physical implications that come from having interpersonal relationships with families and patients. As nurses care for the ill, traumatized, and vulnerable patients in their charge, they inadvertently expose themselves to the pain, suffering, and trauma that their patients are experiencing on a regular basis. When the continued stress of this field is not dealt with, one can become a victim of the overwhelming need that surrounds them, which can result in burnout or compassion fatigue. This not only effects ones physical and emotional health, but also results in decreased productivity and job satisfaction, as well as increasing job turnover rate (Lombardo Eyre, 2011; Boyle, 2011). This concept is predominantly true of those working in the Emergency Department, and is actually where the context of compassion fatigue was first noted approximately two decades ago, but is also seen across the spectrum of health care providers in all areas (Boyle, 2011). This topic will be discussed further in the words following, as well as an exploration of ways to overcome compassion fatigue in the workplace. Definition of Terms In order toShow MoreRelatedMental Health Awareness And Improvement Act Of 2015972 Words   |  4 Pagespsychological well-being. Mental health affects every part of our life and determines our ability to function, handle stress and make decisions. Throughout life, we have good and bad experiences which affect how we handle situations. The Mental Health Awareness and Improvement Act of 2015 was passed on September 30, 2015. The purpose of this act is to improve programs ordered by the Department of Health and Human Services to increase awareness, prevention and early identification of mental illnesses. SomeRead MoreWhat Are Essential Qualities For Caregivers?1742 Words   |  7 Pagescaregivers to have in order to cope with caring for people who are suffering. Caregivers are confronted with anguish, negativity, depression, and defiance on a daily basis. This places copious amounts of physical and emotional stress on them, and caregivers also have the added stress of their persona l life and family (Portnoy 2011). Those who are involved in patient care suffer as much as the patients do. The â€Å"cost of caring† is that these caregivers end up experiencing burnout. In medical terms, burnoutRead MoreResearch Paper Proposal1331 Words   |  6 PagesBurnout among Nurses in Intensive Care Units and Emergency Departments: An empirical study of Pakistani Government Hospitals 1. Introduction Burnout is a pattern of emotional, physical, and mental exhaustion in response to chronic job stressors. It is a disorder characterized by emotional exhaustion, depersonalization and a low level of personal accomplishments, which primarily affects people who are dealing with other people in their work (Maslach, 1982). Burnout develops due to the persistentRead MoreIntroduction. The Following Report Is An Analysis Of Exercises1662 Words   |  7 Pagestypes of exercises classified under two different categories of emergency management exercises. The report also explains the pros and cons associated with each exercise and gives a brief description of how each exercise can be coordinated. Emergency Management Exercises Emergency management exercises are performed to ensure that the Business Continuity Plan (BCP) will be effective and successful when activated in the event of an emergency (Mechan, 2017). Exercises are divided into two main categoriesRead MoreIdentification And Risk Response : Terrorism And Emergency Responder Preparedness1134 Words   |  5 PagesTerrorism and Emergency Responder Preparedness The United States (US) is vulnerable to terrorist incidents just as every other country. Even though, the likelihood of getting in a deadly car accident is greater than being involved in a terrorist incident or attack, the emergency responder must be on alert to the possibilities of terrorism. Suicide bombings in the United States have a low probability of happening compared to Middle Eastern countries, although there is still a possibility of a suicideRead MoreProfessional Development . Reflection On My Career Included,1207 Words   |  5 Pagesskills. The appeal of emergency nursing was always in the back of my head and since the assignments started becoming more routine, I opted to apply in the emergency department. Applying in the emergency department was the best choice I made, I continue to be educated every day. With the complicated patients and various diagnoses, I always have the opportunity to learn something new. The constant mental challenges and high level of activity that are present in the emergency department continue to motivateRead MorePros And Cons Of Firefighting1623 Words   |  7 PagesEnglish 4 P4 5 Oct 2017 Firefighting, 2 Con’s, 1 Pro Firefighting is a profession that can weigh heavily on a person s emotional and mental well being, as well as their physical health, yet be rewarding at the same time. The first ever city fire department in the world was started in Edinburgh, Scotland,in 1824. It was called the Edinburgh Fire Engine Company and led by James Braidwood. The London Fire Engine Company was the next one established in London, England in 1832. On January 27, 1678 theRead MoreThe Effects Of Policies Regarding Evaluation And Management Of The Ebola Virus Disease1569 Words   |  7 PagesA Coordinated Response: The Effect of Policies Regarding Evaluation and Management of Possible Ebola Patients in the Emergency Department In March 2014, the Ministry of Health in Guinea notified the Africa Regional Office of the World Health Organization of a new outbreak of the Ebola Virus Disease [EVD]. As of December 2, 2014, this recent Ebola outbreak has seen 10,708 confirmed infections and 6,055 deaths, with the hardest hit countries being West African countries of Guinea, Sierra Leone, andRead MoreWhy Are the Waiting Times in Public Hospital Emergency Departments so Long? What Contributes to This? What Are We Doing Too Address This Problem?809 Words   |  4 Pages8/04/11 1:22 AM Jasmin Charles: Essay Why are the waiting times in Public hospital emergency Departments so long? What contributes to this? What are we doing too address this problem? Waiting times in public hospital have been a big issue in the media lately. Politicians addressing these issues and using them as a bargaining point in their campaigns by making promises to fix the current health care problem by extra funding or a re-form in the health care. Public health patients featuring inRead MoreThe Harris Health System : An Provision Of High Quality Healthcare At The Residents Of Harris County972 Words   |  4 Pagesof Harris County. The Harris County emergency department provides emergency health care to patients with or without medical insurance. The Harris health system is currently comprised of 23 primary care facilities, six same day clinics, four specialty locations, and three hospitals. Of the three hospitals only two have emergency departments. These two hospitals see over 182,099 emergency department patients a year. While caring for such a large number of emergency patients both hospitals combined only

Audience, The assembled spe... free essay sample

Audience, The assembled spectators or listeners. The Audience is a key concept in the media industry after all any type of media text is always made with the audience they target in mind. Audiences are our consumers they are the people we rely on to watch media texts. Media texts can be interpreted in many possible ways and audience responses can also differ, audience responses and understandings are different for various age groups, this can be due to their cultural and social up bringings. There have been many theories that have come about to help us understand our audiences. As there are many varied audiences there are also many varied theories to categories these audiences. Audiences are a crucial part, without them there would be no media. The mass media are becoming competitive and are trying to attract more and more audiences. In this essay Ill be overviewing these theories to understand television audiences. The first thing to understand about audiences in television or any type of media text, is that there are two types of audiences, one of them being an active audience this type of audience actively engages with the media text. They dont just accept the message that is being given to them by the media text. This type of audience is able to question what they are being shown and told, they are abler to create their own opinions. They do this based on their own life experiences, education and cultural influences. Active audience are actively involved with the media text. The second type of audience is a Passive audience This type of audience only observes what they see and hear through a media text such as television. Unlike an active audience this type of audience doesnt argue their opinion and do not engage with the media text. They do not question the encoded message of the text. To further understand active and passive audiences many theories have come about.Effects ModelStarting off with The Effects Model, this was proposed by The Frankfurt School of social researchers in the 1920s. This theory explores is how the media can affect society and how society affects the media. It states that audiences are passive and that they themselves are powerless to prevent being influenced by the media. The power lies with the media message in the text. The Frankfurst School carried out The Bobo Doll experiment to back up this theory. This research was very controversial and apparently proved that children copy violent behaviour. It was conducted in 1961 by Albert Bandura. In the experiment, children sat and watched a video, that showed an adult attacking a clown named Bobo Doll, the children were then taken to a room where they were allowed to play with lots of toys. After this they were taken to a room with Bobo Dolls and according to them 88% of the children imitated the violent behaviour that they had been exposed to earlier on through the video. This theory is however considered negative, as many people watch violent media and are not affected by it. This theory is also connected to The hypodermic Model, this is a theory that looks at the idea that the media inject their message into the audience and the audience are powerless to resist. Its as if theyre being drugged. Again, suggesting the audience are passive.Libraries (2009)Cultivation theoryAnother well – known audience theory is , The Cultivation theory is similar to the hypodermic needle model, it suggests that a repeated message can influence people and their values. An example being advertisements, if I message is being given that a certain health product can fix a persons health needs then that can have an impact on a person and they may go out and buy this product as they believe that it will help. This theory again implies the audience to be passive just like the Hypodermic needle model as it suggests the power lies with the media they are able to inject messages into the audience.Camelia Galea (2014)Two step flow theoryThis theory starts with the opinion leader the opinion leaders consume a piece of text, after consuming the text they then pass on the information and their views on the media text. The second section of the theory consists if the people in social contact with the opinion leader. These people receive the information and the opinions given by the opinion leader. These people consume the information and opinions without questioning. This theory is showing the audience to be passive as they agree with the opinion leader without any opinions of their own.Reception TheoryStuart Halls Reception theory is an audience theory that Suggests media texts are encoded by the producers of the texts to contain a certain meanings/messages related to social and cultural backgrounds of the creator of the text. However, the viewer/s can decode the text according to their own cultural and social backgrounds. He suggested three main perspectives in which the audience can respond:Preferred or dominant readings- This is where the audience interprets the text as the producer has intended, as they are seen as a passive audience. As their social and cultural experiences are close to the producer so there is not much for the audience to challenge. this audience can be considered as passive. Negotiated readings- This is where the audience goes through some sort of negotiation, they somewhat agree and disagree with the message given to them.Oppositional- this type of audience reading indicates that they completely disagree with what the message that is being given to them. This type of audience creates their own opinions due to their own social and cultural beliefs. This audience is seen as an active audience, as theyre able to create their own opinions instead of just agreeing and taking in the messages that are being fed to them.This theory outlines the three main types of readings an audience can have. However, John Fiske argues that audiences are not passive, through fan fictions and fan videos they are actively engaging with the text take it in.Louise Hudson (2014)Uses and Gratifications theoryAnother well-known audience theory is, The uses and gratifications theory by Katz and Blumerz, this is opposite to the Effects model, the audience are seen as active, they use the text and are not taken in by it, the audience are able to use the media text for their own benefit. The power here lies with the audience instead of the producers who encodes the message. This theory outlines how an audience use a media text, instead of being fooled by the text they able to reject it and see it as they wish.The audience use the text to gratify there needs through either:Entertainment- Audience watch for the purpose of being entertained.Personal identification-where Audiences find similarities, they have role models that reflect similar qualities to themselves.Social interaction- This is where the media create a topic of conversation between people.Information- Where by the audience want to gain information from the text.Escapism- the audience use it as a way to escape their reality and are able to imagine themselves in the situation shown to them. An issue raised with the uses and gratification theory is that the audience have no control over the media and what the media itself produce. It is argued that the theory suggests that the media identify individuals needs and provide material to gratify them. However, we would much rather be categorized in the active audience rather than passive.David Bakes (2012)A key way in understanding audiences is through categorization and a major categorising with audiences seems to be other active or passive audiences. From my point of view younger audiences are seen as passive whereas older audiences are active as they have experienced more in terms of social and cultural background but this can vary of course based on certain individuals views. I myself think I can be both passive and active based on what I am viewing and I think this seems to be the case with many others. With things such as Television advertisements audiences are often passive as the information they are being fed is ofte n very believable. Overall My understanding of audiences is that there is not just one type of audience there are many ways to view the way we understand our audience and as time goes on more and more theories such as the ones I have pointed out will come and about. There can never be one set way to understand an audience as they are now becoming more and more complex, Audiences have become consumer who interact with media texts

Successful project of the Android

Development of the Android operating system is one of the recent successful projects. Android is an operating system developed in 2003 for mobile devices and tablet computers (McWhwerter and Gowell, 2012). The project was launched in 2007 to counter market domination by Apple, create a better and more efficient operating system, and improve standards of software development.Advertising We will write a custom report sample on Successful project of the Android specifically for you for only $16.05 $11/page Learn More Android is open source software that allows developers and manufacturers to customize it to their liking. Therefore, device manufacturers and software developers can modify and sell it or customize it to specifications of customers. The project was very successful because of four main reasons. First, the operating system was compatible with many software applications. In 2012, the Android version available was compatible with approximately 700, 000 applications (McWhwerter and Gowell, 2012). Second, it was the first time affordable phones that operated on open source software were available in the market. Third, Android is open source software. Anyone can modify it to personal preferences or specifications. As a result, many software developers abdicated other operating systems that were only used in accordance with specifications of developers. The number of users is a sign of its success. For example, android has dominated the Smartphone market because it controls over 75% of the Smartphone market. As of 2012, it was installed in 750 million mobile phone devices with an average rate of 1.5 million activations daily. Fourth, Android was lightweight software that could be used in high-tech mobile gadgets. It was lighter compared to operating systems such as Symbian (McWhwerter and Gowell, 2012). As a result, many developers have used it to develop projects that improve its application in various devices. Examples of PMBOK areas of project management include project scope management, cost management, time management, human resource management, communications management, risk management, quality management, and integration management. Project scope management involves defining required features and work requirements of a project. Android was meant to provide a platform for touch screen mobile devices and tablet computers. It was aimed at providing a more efficient platform than the one provided by other operating systems (McWhwerter and Gowell, 2012). Project quality management involves development of quality products and maintenance of a quality project process.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Developers involved in the project ensured that they used the most advanced source codes to develop the operating system. Project risk management involves assessment of opportunities and threats that ar e encountered while undertaking a project. When Android was being developed, several risks were apparent. Other established phone operating systems such as Symbian, Bada, Mobile Linux, Windows Mobile, S60, and IOS were available in the market (McWhwerter and Gowell, 2012). Therefore, competition was high and success of android was uncertain. People were using existing operating systems and it was difficult to predict Android’s chances of success in the software market. However, developers include a feature that gave it a competitive advantage in the market. They made it into open source software and made it compatible with many applications than any other operating system. The project needed a lot of money to complete. Since developers could not raise the money required, Google offered to help. Google financed the project from beginning to end. Afterwards, it acquired the project in 2005. Developers knew that the mobile phone operating systems market was awash with similar pr oducts. Therefore, they created a unique and quality product. This was the basis of Android’s success in the market. In conclusion, individual skills are necessary for effective and successful teamwork. Personal skills include proper time management, creativity, and personal responsibility. For a team to work effectively, it is important to develop standards that include efficient and open communication, assignment of tasks to every member, open discussion and resolution of problems, and focus on timely completion of individual tasks. Android is one of the recent successful projects. Its success was based on its features that included compatibility with many applications, its open source nature, and applicability in affordable mobile devices. Reference McWhwerter, J., and Gowell, S. (2012). Professional Mobile Application Development. New York: John Wiley Sons.Advertising We will write a custom report sample on Successful project of the Android specifically for you for only $16.05 $11/page Learn More This report on Successful project of the Android was written and submitted by user Nathalie Mercado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.