Operation Management

OStrategic Marketing Assignment Title: 5-Year Strategic Marketing devise Assuming you be the marketing manager for an airline establish in the Asia-Pacific region. The chief executive officer has tasked u to grow a 5-year strategic marketing intend for 2012 to 2016. Your plan allow help the airline to create sustainable competitive emolument in the competitive aviation industry. Your newspaper should at least(prenominal) cover the following areas: * Part 1 (50%): Strategic abridgment (internal, external, customers, competitors etc.) * Part 2 (50%): Marketing strategy Development & antiophthalmic factor; Implementation As this is an academic work, your insure must(prenominal)(prenominal) be back up with theories and concepts drawn from relevant literature. Strategic Analysis: 1. Introduction of Airlines 2.1 abduce of Airlines (Cebu Pacific- philippines airlines) 2.2 Brief Airline operation 2.3 Aim of the r eport ( regard question above) 2. Customer Analysis 3.4 Biggest customer ( may be holiday makers, business travellers, commercial cargo) 3.5 Competitors box Like this must correspond cebu pacific with 5 other airlines.. It may be sizable running airlines companies too want emirates, Singapore airlines analyse with 5 airlines, and compare either 5 options they provide like Ive mentioned( price, intellectual nourishment, aircraft, service, etc) 3.6 Brief strategies to beat competitors.. ( nominate ur ideas in this place as to how to meliorate this cebu pacific) 3.7 Customer complaints ( see from websites.. as well as u can give ur own complaints even if it is non given in any website.. example even if the food is good, itemise it is very bad, tell that their flights are very practically delayed,,,.. but then u have to give suggestions to curb them) 3.8 General ideas on how to ferment customers complaints (give ur suggestions here) 3. Market A! nalysis 4.9 emerging submarkets 4.10 Market and submarket profitability 4.11 Trends and Development 4.12 Key success factors 4....If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper