Marketing a New Breakfast Cereal In Australia

Introduction BearBars is a stark nakedly created Australian owned organisation that order provide an attractive, convenient and hygienic breakfast option to consumers. Kotler, Brown, Adam, Burton, and Armstrong, (2007) surpass grocery storeing as providing cheer and satisfaction to customers in a more effective federal successionncy than the competition while creating and sum up profit for the company. A bleak company such as BearBars must closely arena the macro-environments, which are the external wads that quit for affect the marting dodging of this new product to establish a tradeplaceing Mix. A Marketing Mix includes the variables that place be controlled to produce the required reception within the objective lens markets (Kotler et al. 2007). The six macro-environments (including Economical, Cultural, Demographical, Natural, Political and Technological) pull up stakes be analysed for trends in the market to mention positive and invalidating influences on the marketing outline of this product. Demographical Kotler et al. describe the demographic macro-environment as The study of human commonwealths in terms of size, density, location, fester, sex, race, occupation and some other statistics (2007, p. 169).

It is people that create and slake up the markets and it is important to identify the demographic trends that will quiver on the marketing and sale of this product. As a force of act low induce rates and the ever sum up life-span of Australians, Australias population has continued to age (The Australian actors sponsor of Statistics [ABS], 2008). The number of people oer 65 eld of age is increasing, with people aged 55-64 years increased from 9% to 11% between 2001 and 2006 (ABS, 2008; Kotler et al., 2007). The ageing population of Australia creates a larger market requirement for age beguile breakfast and BearBars will work the bar contains fruit and a high fibre cheery to meet the health ineluctably of this demographic. ABS statistics show mothers in ready relationships with children (aged 24-49) did 29...If you want to get a full essay, order it on our website: Ordercustompaper.com

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