Consumer Case Study

CASE TWO: SOCIAL CLASS IN chinaw atomic number 18 at that place be several(predicate) friendly family linees in chinawargon, in wrong of merchandising; there are different and distinct approaches to severally cordial class. If I were the grocerying consultant for Honda, I permit to allocate the percentage according to their social status. A strategic marketing method, in general in China, can be used as a marketing tool. The Nouveau Riche classify of multitude is spate that can afford a prodigality life. A simple marketing strategy could be applied to this conclave and besides they comprises only of less than 1% of the wide China population. The potentials of sales percentage is less compared to the total number of scar consumers although the accuracy of sales is in 95% to 100%. Since fee men are targeting to be in higher social class and irregularly purchase luxury goods but because of income limitations, they could not be able to purchase some. In this case, as a marketing strategy, a company entrust offer an induction purpose to this group. To maximize the sales to this group, and since they authoritative a periodical net profit, they can afford a monthly installment plan of the Honda cars in a contract term. Collateral would be his/her salary and otherwise security bonds with the neat completion of requirements.

There are different behaviors of each class and it is according to their social status. The elite group class or Nouveau riche group has different lifestyle compared to others and they are the potential market for luxury cars. Yuppies clas s is said to be in heart and soul class. ! They are the people who are start to afford cars, and other luxurious things, bringing a big change in social habits and attitudes. Salary men are people that are called also a break-even, the income is just ample for survival of perfunctory needs and no extra work out for luxury, so much more with the low class or peasants people who are working to survive. They are the hard sweat group and contain a big percentage all oer the total population of China. Very...If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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