Audience Analysis

An interview outline is important when addressing any group of people, besides even more important when the group consist of stakeholders. The indicate at hand involves presenting the every quarter sales data to a group of stakeholders at an in-person meeting. When per defecateing the audience analysis one must consider who the specific stakeholders are, what the information totality to the stakeholders, the characteristics of the audience and what colloquy bestows are enamour. In this instance, the stakeholders entail managers, salespeople, and customers. The results of the quarterly sales information ordain assists investors with investment decisions, take management to regularly to review financial performance, enhance salespeople’s performance and either strengthen or breakdown the gamy society’s relationship with customers. Choosing the appropriate communication channel may be difficult due to the variety of stakeholders that perpetrate be p resent for the presentation. The best way to determine the appropriate communication channel is to analyze the audience. Analyzing the audience souseds pre-determining how the audience will react to the message, how more than information does the audience need, what appointed aspects end be emphasized and how will the audience find hold of the information (Locker & Kienzler, 2008)?

Since the information will be relayed to the audience in the form of an oral presentation, presenting the information will be much easier with the use of emotion to help persuade the audience, focusing the audiences’ direction on spec ific points, resolving conflict, building co! nsensus, and getting an flying reply from the audience (Locker & Kienzler, 2008). The presentation must focus on the benefits of the quarterly sales information to each stakeholder. What do the results mean to investors and how will the investors benefit from this information? The same questions must be answered for each of the stakeholders that are present for the presentation. As the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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