Case Study of Dongtam Group

Dong tammy Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide dispersal system through many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a note plan for the business in Switzerland. This report will shine the entrance feasibility of the new merchandise including the attractiveness of Swiss tiles market, the local business operational environment analysis, global competing lineation and three years financial plan for Dong tam-o-shanter enter the market to maximize the potential success of DTG in this market. The Switzerland is known as competitive economic in the excogitation since the stable and develop economy over time (Euromonitor multinational 2010). This creates a great opportunity for DTG enter to this market. Also, there are wide ranges of factors that attract companys exporting their products. Firstly, with the governmental incentives, DTG can begin its new business with less with child(predicate) requirement compare with other(a) countries.

Secondly, even Switzerland is land quantify country; there is a significant development of represent chain system with reliable third party logistics firms which construe the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction set down is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 years of operation if the market is! potential for long-term development. The first store will be located in Bern which is the capital of Switzerland, after that, the statistical distribution system will be expanded to other neighbor cities. Besides, for competing not only from the local firms but withal from the multinational competitors such as Porcelanosa and Iris, international set and discount, gross profit pricing for different...If you want to get a full essay, differentiate it on our website: OrderCustomPaper.com

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