Promotional Communication analysis :: essays research papers

Promotional StrategyPromotional Communication compendCompany name Windsor smithContents PageIntroductionKKKKKKKKK. Page 3 marketplaceing StrategyKKKKKKKK.Page 4The Target Market & Consumer BehaviourKKKK.Page 5The Communication sourKKKKKK.Page 6Evaluating Windsor SmithKKKKKK..Page 12 stopping pointKKKKKKK..K..KPage 15ReferencesKKKKKKK..KK.Page 16Introduction________________________________________________The magazine publicizing chosen for this assignment was selected from FHM June 2004 edition. FHM is predominately a staminate magazine existence the biggest selling mens magazine in Australia and New Zealand. The chosen advertisement is a Windsor Smith advert on summon 73 of FHM, a little bit less consequently halve way through the magazine and positioned between some of the hottest articles in the magazine.Analysis of this advertisement suggests the Windsor Smith advertisement is positioned at manlike underpass sexual readers, wanting to purchase exceptionally groovy shoe s for themselves.merchandising Strategy__________________________________________Opportunity AnalysisMarketing opportuni affiliations argon areas where there are easy demand trends, where the company believes customer needs and opportunities are non being satisfied, and where it can complete effectively. (Belch & Belch 2001, p.40) Windsor Smith has effectively seen the opportunity of marketing to the new breed of Aussie viriles, the metro-sexual-man 60 minute reporter Charles Wooley, describes this new male breed as Like Sex and the City, only for blokes, they are into makeovers, pee and moisturisers. They know everything there is to know about shirts and shoes X and theyre straight. FHM describes the metro-sexual-man in his mid-to late twenties, intelligent and in a professional position, he knows all the latest brands and trends, he can chose a shiraz with his risotto and tie a perfect Windsor. Competitive AnalysisCompetitive Analysis is something particular(prenominal) a fi rm does or has that gives it an edge over competitors (Belch & Belch, p.41)Other advertisement in the same edition of FHM includes a Julius Marlow, advertising stylish male shoes. It is not known if the marketers of Windsor Smith were aware that the Julius Marlow advertisement was to be lay in the same issue. The Julius Marlow advertisement is on a double page spread on the nineteenth page of FHM. It is informing the reader that Julius Marlow shoes, not only make the pricey male dress shoes that they are well known for. But also now make fashionable shoes same to the shoes advertised in the Windsor Smith advertisement, similar in style and price.The Target Market and Consumer Behaviour____________________Target marketing is the act upon of identifying the specific needs of segments, selecting one or more of these segments as a target and developing marketing programs directed to each. (Belch & Belch 2001)